This is an era of radical technology growth in advertisement sector.
Artificial Intelligence, Internet of things and Programmatic Advertisements are the latest boom for the advertisement sector. Along with their promise to spark a creative revolution—will lead to more out-of-the-box marketing programs.
In addition, the fact that now nearly every consumer carries a smartphone, also influences the strategies for 2018 and beyond. New consumer, with better knowledge of the latest technologies, with their different behaviours and new expectations will also be playing a major role in making personalization strategies a must in 2018-19.
Programmatic DOOH has become enticing to brand owners, agencies and media owners alike. Product owners stretches their revenue at the peak point with their available inventory. It promises big benefits to advertisers and brands looking to extend reach to the right audiences in the right place in an elegant and swanky manner.
Programmatic DOOH has grown from a shoptalk to a certainty. This seems to be the most pliant advertisement sector in the whole world as customers are so fatigued with the web and mobile targeted brands
Nowadays! Digital Signage Solution is a basic necessity of every brand or every business person. No matter its small or big. No matter its public or private.
What is Digital Signage?
Digital Signage defined as the use of electronic displays or screens… to deliver entertainment, information and/or advertising in public or private spaces. Digital signage is meant to be an experience that engages and connects audiences. It incorporates text, photos, video, graphics, and involves projection, plasma, LCD, LED screens, touchscreens, or even mobile phone screens.
(Swanky Biz App: A Complete Solution for All Advertisement Problems)
In today’s time, when whole world is connecting through internet and making all the businesses as cut-throat competitions, no business owners can ignore the importance of Advertisements. Advertisements have become one of the most important parts of ones’ business plan. Even so that many companies make the largest share of the budget spend on advertisements for all types of products.
“The Change is the only constant thing in the universe.”
It goes perfectly well with the saying, “where there's smoke, there's fire”, and perhaps the hype surrounding ‘Digital-Out-Of-Home Advertisement’ (DOOH) is justified and there is a need to move ahead from traditional ‘Out-Of-Home Advertisement’ (OOH). If that’s the case, what’s driving the outdoor digital signage revolution and how can you dig benefit from it? Well read it, to know.
Digital-Out-Of-Home is no longer in standing mode and being just a follower or back-seat passenger. It is changing the face of outdoor advertising – and the future’s looking bright for this medium. The outdoor advertising scene is changing at an exponential rate and DOOH is playing a big part in making cities ‘smarter’ and more ‘Digitally-Enhanced’.
World is getting Compact. Yes, Compact. There was once a time when there were big telephones
and then came mobile phones which were compact and afterwards came smartphones which were
more compact. But question is what next?
Well, the next stage would be more compacter than today’s compact smartphones. The next stage would be of "Augmented Reality (AR)" which would provide an experience like never before. As just with the help of some gadgets like specs, we would be able to utilize the features of today’s smartphones into thin air and much more. It would help us to unite the virtual world of computers with the real world.
Marketing has always been an integral part of the success of any company. One of the fastest
growing media segments, out of home advertising (OOH) focuses on connecting with people
while they are "on the go" in public places
In this highly competitive market, brand awareness is one of those important elements which need to have planning and execution. While the internet and online market is flooded with everyday debates over digital and Out of home advertising, the conclusion still remains unpredictable. It is true that digital has somewhat overshadowed this form, but there are still a lot of merits that OOH has to offer. Augmented, 3D and Virtual Reality Technologies implementation in OOH will further take it to the new heights. Simplicity and ease of use of technology integrations will win the digital marketing race.
As modern technology solutions are providing you in-depth data to analyse your ad campaign
success and failure on to social media or digital platforms, it also enforces OOH solution
providers to take deep dive into it. As digital out-of-home (DOOH) media network, you want
to improve advertising performance and profits. You want to provide fine grained responses
to your customers in a way that they can absorb it easily. You want to win more business
opportunities, campaigns and confidence of your customers by giving them data insight.
I am sure that you’ve been to public places like central parks, museums, shopping malls, airports, or office buildings, then you’ve seen a digital out-of-home advertisement. This rich, dynamic content is delivered via networked digital signage displays.
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