This is an era of radical technology growth in advertisement sector.
Artificial Intelligence, Internet of things and Programmatic Advertisements are the latest boom for the advertisement sector. Along with their promise to spark a creative revolution—will lead to more out-of-the-box marketing programs.
In addition, the fact that now nearly every consumer carries a smartphone, also influences the strategies for 2018 and beyond. New consumer, with better knowledge of the latest technologies, with their different behaviours and new expectations will also be playing a major role in making personalization strategies a must in 2018-19.
As we enter in a tech enabled creative era, the autonomous technologies are emerging to do the heavy lifting around data management and campaign execution which is also showing its effect on advertisement industry.One simple example of it is the Digital Signage Advertisement where even ads are being shown as per the area’s population characteristics.
The Most Common Advertisement Media are broadly categorized into: