World is getting Compact. Yes, Compact. There was once a time when there were big telephones and then came mobile phones which were compact and afterwards came smartphones which were more compact. But question is what next?
Well, the next stage would be more compacter than today’s compact smartphones. The next stage would be of "Augmented Reality (AR)" which would provide an experience like never before. As just with the help of some gadgets like specs, we would be able to utilize the features of today’s smartphones into thin air and much more. It would help us to unite the virtual world of computers with the real world.
Augmented Reality is sure to transform the world. Just how drastically will only become clear in the coming months and years, but big companies are already using it to great effect, and investing heavily in this relatively new technology to create new experiences for the users, particularly in the video game industry. The headsets are yet to be as ubiquitous as smartphones, tablets, or even smart watches, but that’s to be expected when the tech is still so young, with some iteration yet to be launched. The manufactures of the headsets for AR are huge, though, which is giving marketers the confidence to invest in using the tech as a potential advertising tool.
There is another field similar to this one, which is "Virtual Reality (VR)". Here also one interacts with another reality, but by fully immersing in it. Due to which many of the IT experts have shown their dislike or lesser confidence with virtual reality as compared to augmented reality where some of the augmented reality objects are shown in real world in a manner that the user is able to fully utilize all the best features from both the worlds.
Some brands have already used this to great effect, making things seem truly interactive and, well, real. This in itself, is impressive, and like VR, really immerses the user. What makes it potentially more interesting is that one is able to enjoy the daily courses of his life in a more excited manner. In this mix world, one is able to manipulate and play with the space around him.
Some of its impacts on following markets :
Checkout new blogs:
How To Analyse Investment Return On Digital-Out-Of-Home (DOOH) Advertisement ?
How Can One Market A Product Through Inexpensive & Efficient Manner ?
DOOH End-To-End Digital Advertisement Solution
Why Digital Signage so important and trendy
Why Should We Use Digital Out Of Home(DOOH) Advertisement- swift From OOH To DOOH?